12 swim school KPIs every manager should track
You do not need a dashboard with fifty charts. These twelve numbers tell you whether your swim school is full, whether children are progressing and whether families are staying. Work out your own baseline first, then improve it term by term.
- 600,000+ studentshave passed through our systems
- 1 million+ workoutscompleted in FitDesk
- Since 2013an Australian company
Is the program full?
| KPI | How to work it out | Why it matters |
|---|---|---|
| Occupancy | Enrolled places divided by available places | The first number every manager is asked for |
| Occupancy by time and level | The same sum for each timeslot and level | Shows where to add or merge classes |
| Waitlist conversion | Waitlisted families who enrolled, divided by all waitlisted families | A long waitlist that does not convert is lost revenue |
| Enquiry to enrolment | New enrolments divided by new enquiries | Tells you if the front door works |
Are children progressing?
| KPI | How to work it out | Why it matters |
|---|---|---|
| Average time in level | Average weeks from entering a level to moving up | Slow levels are where parents lose patience |
| Children past the usual time | Children in a level longer than your own average for it | Your review list for coordinators |
| Assessment currency | Children assessed in the last few weeks, divided by all children | No assessment means no feedback to the parent |
| Attendance rate | Lessons attended divided by lessons booked | Falling attendance comes before a cancellation |
Download this guide as a PDF
Are families staying?
| KPI | How to work it out | Why it matters |
|---|---|---|
| Term-to-term retention | Students who re-enrolled divided by students at the end of last term | Your headline health measure |
| Retention by level and age | The same sum by level and by age | Finds the drop-off point, often ages 7 to 9 |
| Make-up lesson use | Make-up lessons taken divided by credits issued | Unused credits are families drifting away |
| Lessons to squad | Children who joined a squad after the top level, divided by children who finished it | Shows whether your pathway works |
How to use them
- Work out each number for last term to set a baseline
- Pick two to improve this term, not twelve
- Review them at the same meeting each month
- Share the progress numbers with instructors, not only managers
Getting the numbers without a spreadsheet
SwimDesk reports occupancy, attendance and retention, and its Retention Intelligence and Progression Intelligence features list the children behind the numbers, so your team knows who to speak to.
What KPIs should a swim school track?
Start with occupancy, term-to-term retention, average time in level and assessment currency. Together they show whether the program is full, whether children are progressing and whether families are staying.
Download this guide as a PDF
See it with your own program in mind
Tell us your centre and what you run, and we will show you GreeneDesk in a short demo. After the demo you get a trial for your team. Setup and migration take about two weeks, and we do the move for you.
We do the migration for you. We respond to support requests within 4 hours, and straight away for critical issues.
